Cre8 Anything will refine Phab’s digital presence by improving visual hierarchy, cleaning up category pages, simplifying product discovery, and strengthening storytelling. The aim is to create a bold, youthful, conversion-driven interface that reflects Phab’s flavour-focused, nutrition-backed identity.
Phab’s website is overloaded with banners, repetitive sales messages, and cluttered product grids. The brand story gets lost, navigation feels overwhelming, and the buying journey isn’t optimized for conversions—making it difficult to showcase Phab’s true value and product variety effectively.
The objective is to elevate Phab’s brand experience by enhancing UI/UX, improving mobile navigation, optimizing product presentation, highlighting nutritional benefits, and building a high-performance layout that increases sales, retention, and trust while amplifying the brand’s fun yet functional positioning.
